The Most Popular Fixed Annuity Providers
Most Popular Companies Overall
| Company | Annuity Sales Year-to-Date (Q3 ‘24) |
| Athene | $28.0 billion |
| Corebridge | $20.8 billion |
| Mass Mutual | $19.3 billion |
The top twenty annuity companies accounted for 73% of the total industry sales through Q3 ’24. The third quarter of 2024 was the 16th straight quarterly increase in annuity sales. Higher interest rates and the growing ranks of retirees have boosted the growth of the annuity industry and set progressively higher sales records as many investors seek to protect current and future income.
Most Popular Companies for Fixed Annuities
| Company | Annuity Sales Year-to-Date (Q3 ‘24) |
| Athene | $27.1 billion |
| Mass Mutual | $18.6 billion |
| Corebridge | $18.1 billion |
Despite being one of the younger annuity companies in the market, Athene outperforms the competition when it comes to fixed annuity sales. The provider sold more than $27 billion in fixed annuities through the third quarter of 2024.
Some of Athene’s top fixed products include the Athene MYG, which is offered in terms of three, five or seven years and features a return of premium option.
Next is Mass Mutual, with nearly $19 billion in sales through Q3.
The company, known for its superb financial strength, offers several types of fixed annuities, including the Premier Voyage series, with maturities of between two and seven years.
Rounding out the top three is Corebridge Financial, which surpassed $18 billion through the third quarter of 2024. The company was formerly known as AIG Life & Retirement before taking on its current identity in 2022.
Today, its fixed offerings include the American Pathway annuity, which includes guaranteed interest earnings.
Lock In Fixed Annuity Rates as High as 6.6%
The Most Popular Indexed Annuity Providers
Most Popular Companies for Indexed Annuities
| Company | Annuity Sales Year-to-Date (Q3 ‘24) |
| Athene | $10.9 billion |
| Allianz Life | $10.0 billion |
| Sammons Financial | $9.0 billion |
As one of the largest annuity carriers with diverse offerings, it’s unsurprising to see Athene topping the list for fixed and indexed annuity sales.
Athene sells six different indexed annuities, each broken down based on the goals it helps customers accomplish. Its AccuMax annuity is available for one, five, or seven years.
Allianz was in second place for indexed annuity sales, just behind Sammons with about $2.4 billion in annuity sales. Allianz is an industry giant with $125 billion in assets under management and advertises an impressive array of indexed products.
This includes the Allianz Benefit Control, which addresses liquidity concerns by offering more access to your money than some other standard indexed annuities.
The third most popular indexed annuity provider is Sammons Financial Group, which exceeded $2 billion in annuity sales in the first quarter of 2024. Midland National, which is a Sammons Financial company, is responsible for a lot of its annuity business.
One fixed index annuity to consider is the MNL Endeavor 8, which offers several crediting methods.
The Most Popular Variable Annuity Providers
Most Popular Companies for Traditional Variable Annuities
| Company | Annuity Sales Year-to-Date (Q3 ‘24) |
| Jackson National | $7.6 billion |
| Equitable | $6.1 billion |
| TIAA | $5.4 billion |
Jackson National was the only annuity carrier to crack $7 billion in variable annuity sales through the third quarter of 2024, and it isn’t hard to see why.
The company sells a strong group of variable annuities, including the Perspective II that advertises a core contract fee of 1.3%.
One thing to remember about Jackson National is that, despite its popularity, it received a below-industry-average score in the two most recent editions of the J.D. Power Overall Customer Satisfaction Index for annuity companies.
Next up is Equitable, which sold just over $6 billion in variable annuity sales. The company has been selling variable annuities since 1970 and currently offers five different products, such as the Investment Edge which is positioned for tax efficiency.
Third on the list for variable annuities is TIAA. One important thing to remember is that this company is generally only available to teachers, some other nonprofit employees and their families.
Among TIAA’s three variable annuity products is the TIAA Real Estate Account, which offers a path to investing in the real estate market.
How soon are you retiring?
What is your goal for purchasing an annuity?
Select all that apply
The Most Popular RILA Providers
Most Popular Companies for RILAs
| Company | Annuity Sales Year-to-Date (Q3 ‘24) |
| Equitable | $10.5 billion |
| Allianz | $6.9 billion |
| Prudential | $6.2 billion |
Equitable is a force for variable annuities and RILAs. In addition to its nearly $2 billion in variable annuity sales, the company also well surpassed $3 billion in RILA sales.
On top of its strong products, Equitable also has excellent financial strength.
Allianz came in second for RILA sales with close to $7 billion. Across all products, the carrier advertises five different indexes available through its RILAs.
The Allianz Index Advantage offers access to a number of different terms and strategies.
Prudential comes in third for RILA annuity sales, with just over $6 billion in so far in 2024. It pairs excellent financial strength ratings with strong RILA products that advertise no annual product fees.
Avoid Mistakes That Could Cost You Later