Today’s Best Lincoln Financial Annuity Rates
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Ranked as a Best Annuity Company of 2024
Lincoln Financial
Our Take
One of the benefits of annuities is the ability to customize the product to fit your needs. Lincoln Financial leans into this by offering a staggering number of annuity products. With virtually every type available – and multiple subsets for every product – you would be hard-pressed to find an annuity that doesn’t fit your situation.
Pros
- Wide variety of options available
- Strong customer satisfaction
Cons
- Lack of in-depth information readily available
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Additional Products Offered by Lincoln Financial
The area where Lincoln Financial shines most is its diversity of annuity products. Many annuity providers focus heavily on one specific type of annuity and may offer only one or two others.
Lincoln Financial sells virtually everything. Fixed, fixed index, deferred, immediate and variable annuities are all available.
Fixed, Deferred and Immediate Annuities
For simple products like fixed or immediate annuities, Lincoln Financial offers one base option for each category.
Its fixed option is the Lincoln MYGuarantee℠ Plus Fixed Annuity. It is a single premium product available in terms of five or seven years.
If you are looking for an immediate annuity, Lincoln Financial offers the Lincoln Insured Income℠ Immediate Annuity. This is a single premium immediate annuity (SPIA) with customizable payout options to fit your liking.
The product allows you to select the frequency of payouts and whether they occur on a single-life basis, joint-and-survivor basis or for a set period of your choosing.
Also available is the company’s deferred product, the Lincoln Deferred Income Solutions℠ Annuity — a heavily flexible annuity with multiple payment options.
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Fixed Index Annuities
Fixed index annuities are one of the largest types in the annuity space, with providers offering their own versions of these products. Lincoln Financial sells six base versions of its fixed index annuities.
Lincoln Financial’s Fixed Index Annuities
- Lincoln OptiBlend®
- Lincoln Covered Choice® 5
- Lincoln Covered Choice® 5 II
- Lincoln Covered Choice Advisory® 5 II
- Lincoln FlexAdvantage®
Each product differs in some way, helping you zero in on the option that includes the benefits or setup that is most appealing.
You are never credited less than 0% with a Lincoln Financial fixed index annuity, and the surrender charge schedule is generally five years for most products. The OptiBlend offers five-, seven- or 10-year surrender schedules.
A new interest rate is determined annually after the surrender charge period ends. Customers generally also have access to the S&P 500 index for the fixed index annuities. But unlike some competitors, customers do not appear to have access to a range of indexes to choose from.
Variable Annuities
Lincoln Financial offers a staggering number of variable annuity products. Five base options are available, but each is divided into many potential products.
The American Legacy® series, for example, has eight versions available to customers.
Lincoln Financial’s variable annuities generally allow you to choose from a wide range of benefits. The number of products available gives the company some of the best variety offered on the market.
The variable annuities offer plenty of flexibility – due to the high number offered and each product’s customizability – which gives customers the chance to nail down the product that perfectly fits their situation.
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About Lincoln Financial
Lincoln Financial checks all the boxes that many annuity customers consider.
It’s an old company, having been founded in 1905 and eclipsing $1 billion in policies back in 1933, and it is financially stable and successful. Lincoln Financial holds an AM Best Financial Strength Rating of A.
It is also a massive force in the annuity market, breaking $12 billion in annual direct premiums sold in 2022.
Lincoln Financial’s parent holding company is the Lincoln National Group. Lincoln Financial itself controls six different insurance companies or affiliates.
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Credit Ratings
Credit ratings for annuity providers can help determine a company’s financial strength and stability — an indication that it will be around to guarantee payments to you in the future. Different rating companies use different scales.
Lincoln Financial Credit Ratings
| Rating Company | Credit Rating |
| AM Best | A |
| Fitch | A+ |
| S&P | A+ |
What Customers Are Saying About Lincoln Financial
There is always a concern with mega companies that customer service and satisfaction may drop with the sheer size of the company. But that is not the case with Lincoln Financial.
The provider appeared in both the 2023 and 2024 editions of the J.D. Power Overall Customer Satisfaction Index, which measures the experience of customers who purchased annuities.
Lincoln Financial scored above the industry average in 2023 and improved even more in 2024 with the fifth-highest score of any annuity provider.
Annuity.org also spoke to experts who were impressed by the company’s offerings.
“There are annuity carriers that do a great job of protecting growth, such as Lincoln Financial,” Federal Retirement Advisor Ken Orenstein told Annuity.org. “They have some great products and some great interest crediting tie to index or indices.”
Lincoln Financial also holds an NAIC Complaint Index score of 0.35, implying that there are only about a third as many customer complaints against the company as would be expected given its large presence in the market.
There are annuity carriers that do a great job of protecting growth, such as Lincoln Financial. They have some great products and some great interest crediting tie to index or indices.
Ken Orenstein, FRCFederal Retirement AdvisorKen Orenstein is a Federal Retirement Advisor and principal advisor for Brokerage Consulting. With expertise in investments, retirement planning, financial planning, Medicare, employee benefits and life insurance, Ken brings a wealth of knowledge and experience to his role. His educational background includes a Bachelor of Science in Management from Kean University. Ken is dedicated to providing personalized and informed advice to his clients, helping them make well-informed decisions to achieve their financial goals.
The National Association of Insurance Commissioners (NAIC) tracks consumer complaints each state’s insurance commission receives each year. These are used to compile a company’s NAIC Complaint Index.NAIC Complaint IndexDetermined by dividing the company’s share of complaints in the U.S. market by the company’s share of premiums in the U.S. market. The National Complaint Index is always 1.00, so a score of 2.00, for example, is twice as high as expected in the market.
NAIC Complaint Index for Lincoln Financial
| All Policy Types | 0.12 |
| Individual Annuities Only | 0.35 |
Lincoln Financial Pros & Cons
The main pro of working with Lincoln Financial is the impressive number of annuity options available. It is out of the ordinary for any annuity provider to offer options that are this diverse.
This applies to the individual types of annuities available as well as the numerous individual products offered. This leads to increased customizability and helps customers land on a product that best suits them.
Another benefit of Lincoln Financial is its strong customer satisfaction. It holds an above-industry average score from J.D. Power among annuity providers and its NAIC Complaint Index Score is reasonable.
The one drawback to Lincoln Financial is that it doesn’t offer a lot of in-depth information online about its products compared to some competitors. For customers who are shopping on their own or wish to quickly compare offerings, this can be a hindrance.
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Provider Rating Methodology
Annuity.org created a fact-based methodology to analyze the strength, security and reach of different annuity providers. We assessed companies based on their availability, the number of direct premiums sold, their AM Best Financial Strength Rating and their NAIC Complaint Index score.
Providers received a rating on a five-star scale for each of these categories, with the complaint index and financial strength ratings weighed as the heaviest variables. Then, using a weighted average, each company was assigned an overall star rating.
Top-Ranked Annuity Providers
| Provider | Annuity.org Star Rating |
| Mass Mutual |  |
| New York Life | |
| Pacific Life | |
| Midland National | |
| North American | |
| Western & Southern | |
Our Rating Panel
The Annuity.org editorial team spoke with several different annuity experts to learn more about what is important to customers when searching for a provider and what factors make a company reliable. While Annuity.org designed the methodology, these experts provided feedback during the process and consulted on what factors we should leverage to best help prospective buyers compare providers.
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